GRIDMASTER

We believe goals without consequences are just wishes. And rewards without effort are just indulgence.

Gridmaster was born from a simple frustration: setting goals is easy, but following through is damn hard. Most goal-tracking apps are isolated glorified to-do lists, they remind you what you should do, but they don’t create real accountability or make the process enjoyable.

We wanted a system that connects effort to outcome. Where progress is ideally automatic, not self-reported. Where completing a challenge actually unlocks something meaningful, not just a digital badge, but a reward you genuinely care about.

But here’s what makes it fun: doing it with others. Whether it’s your training partner, your spouse, your business partner, or a group of friends, shared grids turn accountability into friendly competition. You’re not isolated chasing personal goals anymore, you’re racing, comparing, and celebrating wins together.

And we’re just getting started. WHOOP is the foundation, but the vision is bigger. We’re building integrations with Shopify to track business revenue goals, Stripe for financial milestones, and beyond. Imagine a grid where one tile tracks your 5K time, another tracks monthly sales, and another tracks your sleep, all automated, all feeding into the same healthy reward system.

This is about creating a healthy, sustainable relationship between ambition and reward. One where you’re fully aware of your commitments, held accountable when you fall short, and genuinely celebrated when you succeed.